Use of Online Sources for Automotive Marketing Research

Conducting an Automotive Marketing Research can be difficult at times if you do not have the right set of resources. Well, in today’s world everything depends on technology and various tactics that can be used for deriving information. In all these tactics there is a thin line which needs to be followed; this can fetch you results that can give you accurate results. A marketing research comprises of long and short term data. Long term data is that one which helps in understanding the market for over a year or so. This type of data can help a lot in future planning; if you have set any goals for the future time then this is the best source for planning. Short term results or data can be used for 6 odd months straight. It is minimal data that comprises of reports and graphs up to a period of 6 to 8 months and not over a year.

Automotive Marketing Research roughly contains information around the crux of long and short term data. Internet can prove to be beneficial when it comes to such requirements. There are several parameters involved which can be used to retrieve this type of data. Questionnaire is one of the précised and direct method used for generating primary data. Questions are asked and feedbacks are noted down, it helps a lot in knowing the trend which is currently followed by different age groups of consumers. Secondary data can be obtained by conducting a survey method where results of previous tests can be recorded. Conducting a survey is easy because you have the format ready with you; all you need to do is follow the flow.

Internet helps a lot as there are special agencies present which can help in collection of data and information. They can be easily approached as they have their website present. Generating a quote which can give you details is possible; they have this feature that can yield the exact amount required for generation of data. You can even compare between two or more brands at one point of time, internet allows this service without any hassle. For finding out Motorcycle Marketing Research you can approach several firms present in the market. They will give you precise information about secondary and primary data available for planning purposes.

Automotive Marketing Research is a wide concept. There are several automobiles in the section that require precise information for launching and manufacturing purposes. Engine size and the type of motorcycle play an important role in overall planning. It shows the brand when and how to launch the product, not only launching it even tells what type of engine and its size will be better. Complete designing is also dragged in this data that yield sensitive information, such type of data will be worth of millions of dollars. You will be in a position to differentiate your ability and the actual want of the market. Then you can alter and manufacture the product according to the requirement of the ultimate consumer.

Need to Recycle Automotive Fluids

Over the years automotive recycling has developed into a big industry. This is because technological developments have given rise to processes which have made it possible to recycle most parts of a car. These days every part such as plastics, glass, different parts, fluids used in a car is recycled.

Most of the fluids used in cars need proper disposal. This is because if they leak into the environment, they can cause serious damage. The reason is that they contain toxic chemicals.

Let us see various fluids that are used in a car and their impact on the environment:

Engine Oil:

Internal combustion engines of automobiles need frequent changes of oil and oil filter. If we consider the number of cars on road, you can imagine the quantity of waste engine oil that is generated. But fortunately, engine oil can be recycled. You can remove used oil from your car and give it away to a recycling center. You can replace used oil with fresh oil.

Antifreeze:

Antifreeze should not be allowed to escape into the environment. This is because it is toxic and it could mix with underground water. The antifreeze water is sweet to taste and can be consumed by children and animals. This is hazardous for health. The good news is that there are processes to recycle antifreeze.

Anti-transmission fluid (ATF):

If this fluid is released into the environment, it causes severe damage. It seeps into the soil contaminating it. Animals and insects consume it and die. This affects the food cycle and negatively impacts the ecosystem. These pollutants make their way into the water supply also. This adversely affects the life of aquatic creatures. Recyclers collect used ATF so that it does not get leaked into the environment.

Brake Fluid:

Brake fluid contains glycols, solvents, and heavy metals. It is also flammable. Hence, it should be carefully disposed of.

Windshield washer fluid:

This fluid is toxic in nature since it contains methanol, detergent, and water. It should not be mixed with other automotive fluids.

Fluids can easily leak into the environment causing irreparable damage. Hence, we should all make a conscious effort to ensure that this leakage is avoided. Since there are recycling centers to recycle most of these toxic fluids, we should do our bit for disposing of them.

We can collect used fluids in containers and give them away at recycling centers. However, we need to ensure that we collect the different fluids separately. Safe disposal of automotive fluids is a great service to mankind.

It All Starts Here – A Review of the Automotive Starter Battery Market

Consolidation among the major battery manufacturers continues to shape the industry, particularly across Europe. Johann-Friedrich Dempwolff, Vice President Sales OEM/OES, VB Autobatterie GmbH, said: “If you look back to 1990, in Germany there were ten battery producers. In the UK there were at least five producers. In France there were several. In Italy there were over 50 very small businesses. All this has dramatically changed over the last decade. There are only a few strong players left in the marketplace.”

“The result of tighter environmental requirements, together with other legislation, has been the closure of plants in Western Europe and a move to the Far East, particularly China, and to super-plants,” said Lucas Batteries’ David Haseler. “We have recently announced the closure of our Birmingham [UK] factory for manufacturing, and will be sourcing from companies in Asia. Our advantage is that these are company-owned plants which will allow us to maintain a close control over supply and quality.”

Today, four valve regulated lead-acid battery manufacturers – of which three are American — have emerged as global players: Johnson Controls, Delphi, Exide Technologies and Yuasa. These four companies collectively control 55% of the global market. Johnson Controls recently signaled its intention to buy Delphi’s global battery business for $212.5 million. Yuasa recently merged with Japan Storage Battery, forming GS Yuasa Corp. Yuasa holds an 8% share of the global lead storage battery market while Japan Storage Battery has a 6% share. Their combined market share of 14% ranks them in third place in the global market.

The flood of imported batteries from tiger economies (such as China, Thailand, Indonesia and Malaysia) is also posing a serious challenge to European manufacturers. That has become a double-whammy for UK-based supplies since the imported units are especially cheap due to the weak dollar. Perversely, the Asian manufacturers have driven up the cost of lead because their consumption of it is so high. The price of oil is also driving up the cost of polypropylene used in battery manufacture.

Technically speaking, the starter battery market has moved completely to calcium-calcium technology, and the change is now almost complete in the aftermarket, certainly in developed countries. Lucas Batteries’ Haseler said: “There is a fast-growing requirement for sealed [non-accessible] lids with re-condensing features in the OE market, and this changeover should be complete within a few years. This reflects the trend in the automotive industry for sealed units. This is being closely followed by the requirement for a ‘tip-tilt’ lid, that is, a lid that will not allow any acid to leak out of the battery for at least 30 minutes with the battery at any angle. If the battery is still being charged, this time reduces to two minutes. This is achieved by a more complex labyrinth within the lid. This trend originated in Germany. The aftermarket can be expected to follow within a year or so. Sealed and tip-tilt lids are a consequence of the trend for greater safety and, in particular, the need to prevent access to the acid within a battery. Following the unsuccessful launch of VRLA [valve regulated lead acid batteries] into the OE market a few years ago, a second wave is now underway in companies such as Daimler-Chrysler and Citroen with its recently-launched C3. The Citroen C3 is the first of the long-heralded stop-start cars, in which the engine stops whenever the car stops, leaving the battery to power all the electrical system. This regime will increase the cycling loads on the battery, a demand which VRLA technology is best suited to supply. The drive for fewer emissions, associated with the need for better fuel-consumption, has clearly resulted in the move to stop-start cars.”

Austria’s Banner GmbH also sees the battery business moving toward calcium-calcium technology, particularly for cars introduced from 1997 onwards. Andreas Sperl, marketing manager, Banner GmbH, said: “These vehicles typically require modern charge management, higher voltage and maintenance free batteries. Given that batteries are often situated in places where the driver cannot see it — let alone the brand name — the battery must be maintenance free, leak proof and spill proof.”

On the aftermarket side of the automotive starter battery business, the market is shaped by a number of factors. “The car parc is increasing,” added Dempwolffe. “Secondly, the product is improving so the life of product is longer. And the electrical systems – which in the end determines the life of the battery – if you have a good charging system in your car, then this extends the life of the battery. On the other hand, the power consumption is increasing which is minimising the battery life. But overall, we see that the battery is extending its life and the market is stable and slightly shrinking. This of course is another challenge, especially for smaller producers. We believe that there is a slight shrinkage of the market year-on-year.”

According to industry sources, an OE vehicle starter battery for a passenger car should last around six years. That’s up from three or four years in the early 1990s. The useful life of a replacement battery may be a little less, perhaps around five years. For a commercial vehicle and motorcycle, manufacturers estimate the useful life of a battery is three or four years,

“Due to Europe’s congested cities, a lot of cars are now traveling in stop and go traffic, adding wear on the battery,” added Sperl. “The sheer heat generated under the bonnet due to an overcrowded engine compartment and the fact that batteries are located close to the engine block means that batteries are just as likely to fail in the summer as in the winter. Ten years ago, we would have said our battery aftermarket business was seasonal. But now it’s an all year round business.”

The power of brands appears to be diminishing in Europe, depending on the target segment. As far as the UK is concerned, that may relate to the fact that all the major battery manufacturers no longer produce batteries in Britain, as Paul Matarewicz, Managing Director for Varta Automotive Batterie, said: “It was driven by people who actually made batteries in the UK. As they have shut down and pulled out, they have been replaced by imported products from the Far East, South Africa and Brazil. These products are coming in without a label on and therefore you get a huge number of no-name products flooding the UK market. In the early 1990s, the UK aftermarket was about 60% branded. If you go back to the early 1980s, it was more like 90% branded. So there has been a very steady decline in brand.”

Another major issue facing the industry is the escalating price of lead. Given that lead typically accounts for 40% of manufacturing costs, any severe oscillations in price can have serious consequences. But producers can’t chop and change their strategy every time the price of lead moves. While some producers use an array of measures to manage price movements such as hedging and improving their spent battery collection rates, surely the key is to negotiate with the OEMs to assist them in absorbing the lead price increases. Put simply, battery producers can’t absorb a 100% increase in price in 40% of raw material costs. Otherwise, we shall see yet more consolidation ahead.

Although lead-acid starter batteries may not appear to have changed over the last four decades, internally, technological advances have been made to ensure that they keep up with modern demands. Lead-acid batteries will continue to start cars for many years, but the search continues for lighter, more efficient and cleaner replacements.

Triple Your Automotive Marketing Now

Recently, we listened to a 27 hour-long selling seminar recorded back in 2000 that reminded us of a very important, yet extraordinarily overlooked car dealer marketing strategy that would literally mean the distinction between going into the red and record-breaking sales for your store this year.

At this seminar they were solely scratching the surface of this idea… because in 2000 the technology wasn’t as affordable or easily accessible as it’s now. But these days it’s essential, and if you aren’t doing this one thing, you would like to begin immediately if you want to see a lot of leads, prospects and referrals coming back into your store.

So what are we have a tendency to talking concerning that may quickly and effectively maximize your dealership’s marketing efforts and ultimately your bottom line?

We’re talking concerning systematically collecting contact data for each prospect or client that deals with your store.

Most individuals who market on-line understand this concept. In fact, it’s how they make a living. However so many tiny dealers we tend to encounter don’t get the ability of this. You would like to be actively making & using a database. You’re database is GOLD! In fact, it’s higher than Gold— it’s like acres of diamonds just waiting to be mined by somebody who knows the potential of what’s hidden in the planet beneath him.

I’d say 50% of dealerships collect contact data when a client buys something…and maybe 15% do great job at keeping it current and in a usable state. Nonetheless the sad part is that solely 2% collect any data from prospects and leads before the sale…which could be a HUGE mistake on the dealer’s part.

The ability is in the follow-up. Yes, it’s nice to have the contact info of consumers who purchased from your store to remind them of referral opportunities or future deals…however what regarding the power to consistently and often follow up with those inquiring regarding or perhaps considering buying a car from you?

The opportunity is priceless.

However once more, we’re not talking about catching a client’s contact information on the fly or simply when it involves your attention. No, we’re talking regarding having a full blown automated system that’s used consistently and without fail to ensure contact information is being collected from leads, prospects and customers 100% of the time.

At the very least you want a break’s email address and their permission to send stuff in the future. It is imperative, will quadruple the effectiveness of your promoting and significantly impact your bottom-line. At best, you want full contact info so you mail, email and phone them.

So here’s the massive question…

How does one get all that data?

Easy. You incentivize the exchange. You provide something of value in return. And I’m not talking concerning a magnet or a t-shirt or something that is of price to YOU. No, this desires to be something of high worth to the customer if you expect them to fork over the goods their private contact info) and actually welcome communication from you within the future.

And let me be perfectly honest in saying that while there may be an initial time or cash investment on your part in creating this “item of value”, giving the customer one thing they want in exchange for an email address may be a deal HEAVILY skewed in your favor.

That’s because you’ve now gotten their permission to create relationships and woo them into turning into customers for life. That’s how raving fans are born who suggest and talk concerning you to others. That’s how you get additional referrals then you’ll handle and that’s how you can harness the ability of that each one elusive, best-marketing-on-the-planet-because-it’s-free Word Of Mouth Advertising.

However it all starts with aggressively pursuing and creating it a TOP priority to gather the contact data (especially email) of all the prospects you encounter every day. With email you’ll be able to market to them for free in the long run…and what type of selling is best than free?