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Category: Uncategorized

Surviving on the Internet With Your Automotive Related Site

Posted on July 5, 2019 in Uncategorized

The automotive industry is a constantly changing game when it comes to the internet. Each year manufacturers come out with brand new car models or change the current models just enough to send the aftermarket industry into a storm of scrambling to come up with new products. However with this come opportunity for bloggers and writers to have some fresh reviews and thoughts about the new cars and the accessories that come with them. One of the biggest markets in the industry is Truck Accessories which opens the market to a realm of new products each year to review and talk about.

So how do you survive with an Automotive related site?

The answer is to stay on top of the changing trends and market. If you are selling cars or trucks then write about them. Cover the models, do your own reviews, talk about what has changed, the good, the bad, the ugly. The same goes if you are selling insurance and car parts. Each year there is plenty of opportunity to review hundreds of thousands of new products related to the automotive industry each product giving you an opportunity to talk about it and putting a reference to your related website. If you own a blog then there are golden opportunities for fresh content everywhere in the auto industry.

Selling Automotive related products online.

Selling automotive products is a competitive gig. You must stay on top of the latest trends and always update your products to include the current years models. To stay competitive you must employ the techniques’ listed above and write about your products via a blog or press release. By doing this you not only create buzz but this is a golden opportunity to send people to your product page, not to mention gain some valuable links at the same time. The key is staying on top of the market and always adding the new products as they come available.

To wrap it up I want to say this. The automotive industry is a booming market online. If you put the time into tapping the right resources you can be very successful in this market.

Give Your Automotive Sales Leads the Attention They Deserve

Posted on July 4, 2019 in Uncategorized

One of the great achievements in the automotive business is the ability to get repeat and referral business. It’s really great to reap the benefits of a job well done for years to come. However, no business can survive solely on repeat and referrals alone. In order to generate new business, especially in the car business, new automotive sales leads must be generated and/or purchased.

Third party generated leads are popular in the automotive business. Every now and then, you may want to do a spot check of your current lead sources, their effectiveness, as well as checking other sources that may be available. Many dealers turn to Google for the answer to their questions of what automotive sales leads are available. They may do some brief keyword play and try “new car leads” or “lead source providers”. Even if you throw the word “quality” into the mix, no search engine ranking can guarantee the quality of a third party lead. However, something you may want to search for is “Dealer Chat Leads” or “Automotive Sales Leads”.

Dealer Chat is the new kid on the block when it comes to automotive sales leads. This is most likely due to the fact that dealer chat is a relatively newer technology. Many dealers are technologically driven and have jumped onto the opportunity to try something new a few years back when dealer chat was released. Other dealers weren’t so sure about this new lead source and held tight to their reservations.

Some of these reserved dealers have moved on to use dealer chat to generate high quality automotive sales leads. Others are still on the fence about the idea. Sub-prime and vehicle specific leads have been around a lot longer. Third-party leads are very beneficial to a number of dealers. Despite the reports and feedback that many dealers will give to support third party leads, try to take a logistical view for a moment; where do third party leads come from?

The easy answer: Third Parties.

When lead source providers “acquire” their leads they sell to you, they really cannot guarantee the prospective customer was looking for a vehicle when they submitted their information. They may have been filling out an online survey, or playing the newest Facebook online game. Somehow, they’re asked if they’d be interested in a car, they click yes, fill in their information, and here comes the lead delivered to you.

Let’s assume this is the kind of lead you receive in your inbox. If you do contact the prospect on the first try, you’re quite lucky. From there, if your luck is going strong, they may be able to be talked into an appointment. If your luck is really going well, you might just get a sale. This is all assuming that the prospect deep down, somehow, was in the market for a vehicle.

The tune changes when the lead is generated from your own website by engaging the visitor using dealer chat. Since they’re on your website, the chances are very good they have a vehicle related question. From there, you’re much more likely to generate a high quality automotive sales lead that will hopefully result in a sale.

Time and time again, research shows that automotive sales leads generated from your website have a much higher closing ratio than those of third party lead sources. Plain and simple: more sales for you.

The key to capturing these website leads is having dealer chat software on your website. Staff your virtual showroom just as you staff your lot; with knowledgeable people who are ready to answer questions and give the proper attention necessary to make a prospective customer feel appreciated.

No matter where you decide to get your automotive sales leads; from a third party or from your own website via dealer chat, just be sure you’re giving visitors what they want; attention, credibility, and a great experience. That’s the stuff that sells cars.

Automotive Service Facility Secrets That Will Save You Money

Posted on June 6, 2019 in Uncategorized

I want to talk a little about automotive diagnostic costs and how they get passed on to the average consumer along with the reasons behind this. The inner workings of Automotive service centers are very similar in some aspects and very different in others. Some service centers really try to give the best customer service available while others will charge you for every bit of time that they can scrape up and not even look back.

  • Not all Automotive diagnostic strategies are equal.

The truth about diagnostics is that technicians will not always treat them the same way. There are always different points of view and unfortunately just because you retrieve a certain fault code, the part it points to may not in fact be the failed part. The technician will use his own experiences to diagnose the problem and not necessarily the “text- book” method depending upon the skill set of the tech.

  • Technicians need to feed their families.

The technician, like anyone else, needs to feed his family and in the automotive service profession the techs are paid by the book hour. This means that they receive a small amount of time to diagnose the problem and the standard “book” time to replace the part. This is where things tend to go wrong as the technician is forced to “beat the clock” to diagnose and repair your vehicle.

  • Parts Swapping

When the technician is faced with a fault that is unusual and has to spend a fair amount of time on it, this is where you start to pay. It is not that the technician is untrained or inexperienced, but rather that he or she may have to ask for extra time or start swapping parts which you may end up paying for.

  • Paying for more than you needed

Nobody usually minds paying a little extra if the technician has run into a problem and needs more time, but it is when the fifth part that was replaced has fixed the problem and you are faced paying for the other 4 possibly unnecessary parts. This happens because the technician must fix the vehicle as promptly as possible to get paid and move on to the next job.

  • Be smart about your repairs

When you bring your vehicle in for diagnostic work such as a check engine light, air conditioning, abs light, air bag light, etc. always and I repeat “ALWAYS” tell the service center to call you after they have put an hours worth of time in and convey to you where they are at with the vehicle at that time. At that point you can make a determination where the technician is at in diagnosing your vehicle and you can then decide how much more time you are willing to let him spend on it. Don’t be afraid to push the service adviser into telling you whether he is close or not.

  • Paying for parts you did NOT need

There are many instances where the technician will put 2, 3, or 4 parts on the vehicle and say that they were all contributors of the problem and it seemed to get a little better as each one was replaced. From my experience this is possible only when the vehicle is just so old and neglected or there was consequential damage as something took out a multitude of parts and it usually wasn’t any of the parts but some other underlying problem. Again you should instruct the service adviser to call you as soon as they suspect a part and want to replace it and if it is not the problem will you be charged for that part.

  • Generally dealerships will treat you better

Automotive service dealerships normally will be more expensive, but are large enough to usually work with you on possibly splitting the time of the diagnosis. If it was an extensive diagnosis they may consider “eating” some of the time and NOT charge you for any parts that did not fix the vehicle. There are many independent service shops that will grant this negotiation to you, but in my experience there were not as many.

Everyone needs to get their vehicle serviced at some point or another and being aware of the situation will greatly help you in the long run. If you experience a situation that you are not so sure of and need a little advice, be sure to drop us a line at the company website.

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